Tampa's Lowry Park Zoo
Wazoo Beer Fest 2013
The region's only dedicated zoological garden, Tampa's Lowry Park Zoo is a center for education and endangered species conservation. As an annual fundraising event, Wazoo Beer Festival showcases beers from around the globe, food samples from local restaurants, as well as live entertainment.

This year, the zoo chose the classic look of a beer label displayed on a glass with an elephant form in the foam. Not only is the elephant the symbolic animal of the zoo, there was also a new born earlier this year.
Initial label design concepts
Initial design concept
Chosen label design // Original Flyer
Billboard Advertisement
 
Front (left) & back (right)
Front t-shirt design 
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